Again, this requires superhuman continence on the part of bookers considering how desperate for new material they must be (more wrestlers have been reduced to laughingstocks due to writer's block than any other factor). Because of this, never punish wrestlers for Real Life misdemeanors by depushing, burying, or otherwise harming their kayfabe talent.Hiring and replacing them is expensive, so you MUST take care of them if you really want to be a successful and respected booker. Each wrestler represents years of training, conditioning, and talent to even work in a ring, and even more so to qualify getting in front of a crowd and live television. You can have the nicest sets, buy all the ads to promote your show, sell out an entire stadium, but without wrestlers, you don't have a show to sell. While the fans are the ones that give you money, your wrestlers are the ones that make you money.By Jove, it's almost as if putting ego to one side and making the best use of resources to tell the best wrestling story you can with them is also good business! Contrast the above with Cody Rhodes returning to WWE at WrestleMania 38, where, rather than humiliating, squashing, and burying a major incoming talent from a rival promotion to get a bit of temporary catharsis (and of course, to make them look weak and unready for the "big leagues," and their rivals weak by comparison as a result) at the expense of all the money the WWE just shelled out to hire him and attention they gained from the acquisition, he was booked in an extremely competitive match with a talented and high-profile heel, allowed to use his former music and entrance, treated like a star, and ultimately won, all in front of a white-hot crowd and an audience revved up and ready to see what he'll do next.OGBC never happened despite all three Shield and four major BC members being under his payroll for over three years. Nearly two decades later, Vince's habit of reluctance to push anything that wasn't "his creation" even at the expense of an obvious moneymaker is also said to be the reason The Shield vs.It cannot be overstated how much of a license to print money that angle was. These things cost him millions if he had put ego and pride aside and convinced the Network he could harness the WCW that kicked his ass for over a year, the Invasion would have rolled on for multiple years, making all parties money hand over fist. This is a mistake that WWE owner and now-retired chairman Vince McMahon committed several times: the most infamous was squandering millions and millions of dollars on The InVasion Angle to humiliate his old rivals, all because he could not accept that a rival promotion had stood its ground against him, and UPN execs were so disillusioned by the WCW brand's hemorrhage of money in its dying days (this page will go into what they did to deserve that, we assure you) that they were all too happy to oblige.If you put your own ego first and foremost, you will pay for it. This is seemingly the hardest thing for bookers to do, and it's the thing which damages wrestling most of all. Never let your own ego get in the way of business.
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